Have you seen that commercial for that gum, Extra I believe, that apparently is a perfectly acceptable substitute for cake and / or cookies? Seriously? If I'm staring in the face of a chocolate cake they expect me to believe I can pop a slice o'gum in my mouth and think "Oh, man...this is awesome. I'm so glad I didn't waste my time on that cake" as I walk on smiling about how smart and satisfied I am? Have these marketers ever had cake? I cannot believe people story board this shit out with a straight face. Have you ever put a piece of gum in your mouth and had your eyes roll back into your head as if you're a Great White that just snagged a seal out of mid air? Because cake can do that for me. I grab that cake and I roll around with it like a croc with a gazelle. I death roll the hell outta some cake. Gum? I scoff at thee!
Commercials are ridiculous.
I like stating the obvious.
While we're on the subject of commercials, has the marketing team really performed their job sucessfully if I simply remember the commercial? Is that really all they are going for? Not sales? Just, remembrance? Because sure I get the free credit report dot com jingles stuck in my head for hours, but I've never visted the site. Am I a victory in their head? Because I sing some jingle? Then I come here and blog about it? Is this their business plan? Maybe I could start my own business if this is all it takes...
Friday, January 9, 2009
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3 comments:
Gum makes me hungry... All that masticating and salivating with nothing to show for it.
I swear this is true: a good friend of mine participated in the gum for weight loss trial. The whole idea is that when you get the yen to eat something bad for you, you chew gum instead and that keeps your mouth busy. It sounds so stupid...and yet, she lost 15 pounds. Of course, who can tell if she lost weight because chewing gum really works or because someone suggested to her that it would work.
Alright, I'm outing myself as a marketing nerd.
It's not to get you to visit the site. It's to up the company's credibility in your mind and to place themselves on your mental pallete as an option.
If I ask you where I can get a free credit report, it's possible that you might mention that site. Also, if someone says to you, "should I get a credit report from BananaTiger.net or FreeCreditReport.com," you're more likely to "trust" the company you've heard of. It's all a bit of psychology.
I've left a lot of comments in my life. This was clearly the worst. Fuck me on a living room table, this was stupid.
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